Cookie Policy
This Cookie Policy explains how Odulp Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our websites, including odulp.com and any related sites that link to this policy (collectively, the “Site”). It should be read together with our Privacy Policy, which explains how we process personal data more generally.
By using the Site after seeing our cookie banner, you can choose whether to accept or reject non‑essential cookies. You can change or withdraw your consent at any time (see “Managing your cookie preferences” below).
1. What are cookies?
Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to website owners.
Cookies may be:
- First‑party cookies: set by the website you are visiting.
- Third‑party cookies: set by a domain different from the website you are visiting (for example, by analytics or advertising providers).
Cookies can also be categorised by how long they remain on your device:
- Session cookies: temporary cookies that are deleted when you close your browser.
- Persistent cookies: remain on your device for a set period or until you delete them.
2. Other tracking technologies
We may also use similar technologies such as:
- Pixel tags / web beacons: small image files or snippets of code that monitor your use of our Site and help us understand how you interact with content and emails.
- Local storage: technology similar to cookies that allows information to be stored locally in your browser or device.
For simplicity, this policy refers to all of these technologies as “cookies”.
3. How and why we use cookies
We use cookies for the following purposes:
- to make the Site work correctly and securely;
- to remember your preferences (for example, language or cookie settings);
- to analyse how visitors use the Site and improve its content and performance;
- to display and measure advertising, including adverts served by Google AdSense and other partners.
4. Types of cookies we use
4.1 Strictly necessary cookies
These cookies are essential for the operation of the Site and cannot be switched off in our systems. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block these cookies or alert you about them, but some parts of the Site may not work properly.
4.2 Performance and analytics cookies
These cookies help us understand how visitors use the Site, for example which pages are visited most often and if users receive error messages. The information collected is aggregated and anonymous. It helps us improve how the Site works.
We only use these cookies with your consent where required by law.
4.3 Functionality cookies
These cookies allow the Site to provide enhanced functionality and personalisation, such as remembering your choices or settings. They may be set by us or by third‑party providers whose services we have added to our pages.
If you do not allow these cookies, some or all of these services may not function properly.
4.4 Advertising and targeting cookies
These cookies may be set through our Site by us or our advertising partners, including Google AdSense. They may be used to build a profile of your interests and show you relevant adverts on this and other websites. They work by uniquely identifying your browser and internet device.
If you do not allow these cookies, you will still see adverts, but they may be less relevant to you.
5. Cookies we may use
The exact cookies used on the Site may change over time as we update or improve our services. The examples below are indicative and not exhaustive:
| Cookie name | Provider | Purpose | Type / duration |
|---|---|---|---|
| cookie_consent | Odulp Ltd | Stores your cookie consent preferences so that we do not ask you again on every visit. | First‑party, strictly necessary, persistent (up to 12 months) |
| _ga, _gid (example) | Analytics provider (e.g. Google Analytics) | Helps us count visits and traffic sources so we can measure and improve the performance of our Site. | Third‑party, performance, persistent (varies, typically up to 24 months) |
| IDE, ANID, NID, etc. (example) | Google / Google AdSense | Used by Google to display personalised advertising and to measure the effectiveness of ads. | Third‑party, advertising, persistent (duration set by Google) |
We may update this table from time to time as part of our cookie audit process.
6. Google AdSense and third‑party advertising
Our Site displays adverts provided by Google AdSense and potentially other advertising networks. These third parties may use cookies, web beacons or similar technologies to:
- serve adverts based on your previous visits to this and other websites;
- limit how often you see a particular advert;
- measure the effectiveness of advertising campaigns.
Google uses cookies for advertising, including the “DoubleClick” cookie, to show you relevant ads on the web. You can learn more about how Google uses information from sites that use its services here:
https://policies.google.com/technologies/ads
Opt‑out options
You can manage or opt out of personalised advertising in several ways:
- via our cookie consent banner or settings;
- through Google’s Ads Settings: https://adssettings.google.com;
- by using platforms such as: https://www.youronlinechoices.eu (Europe) or https://optout.aboutads.info.
7. Managing your cookie preferences
When you first visit our Site, you will see a cookie banner or pop‑up that explains our use of cookies and gives you the choice to:
- accept all cookies;
- reject all non‑essential cookies; or
- customise your preferences by category.
You can change your preferences at any time by:
- clicking the “Cookie settings” link or icon (if available) to reopen the banner; and/or
- adjusting your browser settings to block or delete cookies.
Browser controls
Most web browsers allow you to control cookies through their settings. These settings are usually found in the “Options”, “Settings” or “Preferences” menu of your browser. The following links may be helpful:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/
- Safari: https://support.apple.com/
- Microsoft Edge: https://support.microsoft.com/
Please note that if you choose to block cookies, some features of the Site may not function as intended.
8. Legal basis for using cookies
Under UK and EU e‑privacy rules, we can store cookies on your device if they are strictly necessary for the operation of the Site. For all other types of cookies (such as analytics, functionality and advertising cookies), we require your consent.
Where we rely on consent, we will only use those cookies after you have given your consent through our cookie banner or settings. You can withdraw your consent at any time.
9. Relationship with our Privacy Policy
This Cookie Policy focuses on our use of cookies and similar technologies. For more information about how we process personal data, including your rights as a data subject, please see our Privacy Policy.
10. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes to the cookies we use, legal requirements or technical or business developments. Any changes will be posted on this page with an updated “Effective date”.
We encourage you to review this page periodically to stay informed about our use of cookies and related technologies.
11. Contact us
If you have any questions about this Cookie Policy or our use of cookies, you can contact us at:
Odulp Ltd
Mansion House, Manchester Road
Altrincham, Cheshire
England, WA14 4RW
Email: info@odulp.com