Privacy policy

Effective date: 20 January 2026

Odulp Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the EU GDPR (where applicable), and relevant e‑privacy rules. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our websites, including odulp.com and any related sites that link to this policy (collectively, the “Site”).

By using the Site, you acknowledge that you have read and understood this Privacy Policy.

1. Data controller

The data controller responsible for your personal data is:

Odulp Ltd
Mansion House, Manchester Road
Altrincham, Cheshire
England, WA14 4RW
Email: info@odulp.com

If you have any questions about this Privacy Policy or our data practices, you can contact us at the email address above.

2. Personal data we collect

We may collect and process the following categories of personal data:

2.1 Identification and contact data

Name, email address and any other information you provide when you contact us (for example via email or contact forms).

2.2 Usage and technical data

IP address, browser type and version, operating system, device identifiers, language settings, referral URLs, pages visited, time and date of access, time spent on pages and other diagnostic data.

2.3 Cookie and tracking data

Information collected through cookies and similar tracking technologies used for analytics, security and advertising (including Google AdSense cookies).

2.4 Communication data

Content of messages you send us (support requests, business enquiries) and our related correspondence.

We do not intentionally collect special categories of personal data (such as health information) via this Site.

3. How we collect your data

We collect personal data in the following ways:

Directly from you: when you contact us by email, fill in a form (where available), or otherwise communicate with us.
Automatically: when you access the Site, certain technical and usage data are collected automatically through cookies, log files and similar technologies.
From third parties: for example, from analytics providers, advertising networks and hosting providers that process data on our behalf.

4. Purposes and legal bases for processing

We process your personal data for the purposes and on the legal bases set out below:

4.1 To operate and maintain the Site

Ensuring the Site functions correctly, is secure and available.
Legal basis: our legitimate interests (running and improving our online services).

4.2 To respond to your requests and communications

Handling enquiries, support requests and other communications you send us.
Legal basis: performance of a contract or steps taken at your request prior to entering into a contract; and/or our legitimate interests (providing good customer service).

4.3 Analytics and performance monitoring

Understanding how visitors use the Site, improving content, usability and performance.
Legal basis: your consent (where required for analytics cookies), and our legitimate interests (optimising the Site), in line with applicable law.

4.4 Advertising and monetisation (including Google AdSense)

Displaying advertising, including personalised and non‑personalised ads supplied by Google AdSense and other partners.
Measuring the effectiveness of advertising campaigns.
Legal basis: your consent for the use of cookies and the collection, sharing and use of personal data for personalised advertising, in accordance with EU/UK user consent requirements.

4.5 Legal and regulatory compliance

Complying with our legal obligations, responding to lawful requests from authorities, enforcing our rights.
Legal basis: compliance with legal obligations; our legitimate interests (protection of our rights and business).

You may withdraw your consent at any time where our processing is based on consent (see “Your rights” below).

5. Cookies and similar technologies

The Site uses cookies and similar technologies (such as pixels and local storage) to:

remember your preferences;
enable core functionality;
perform analytics and audience measurement;
deliver and measure advertising (including Google AdSense).

You can manage your cookie preferences via:

the cookie banner / consent tool displayed when you first visit the Site (and accessible thereafter via a link or icon);
your browser settings, where you can block or delete cookies.

Please note that disabling certain cookies may affect the functionality or performance of the Site.

A more detailed Cookie Policy may be provided on a separate page and linked from this section.

6. Google AdSense and advertising cookies

We use Google AdSense and potentially other third‑party advertising networks to display adverts on the Site.

Third‑party vendors, including Google, use cookies to serve adverts based on a user’s previous visits to this and other websites.
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet.

For more information on how Google uses data from sites that use its services, please see:
https://policies.google.com/technologies/ads

Opt‑out and ad personalisation

You can opt out of personalised advertising by:

visiting Google’s Ads Settings page: https://adssettings.google.com
for EEA/UK/Swiss users, using the options offered in our cookie consent banner or tool.

You can also opt out of some third‑party vendors’ uses of cookies for personalised advertising by visiting:

7. Third‑party services and data sharing

We may share personal data with the following categories of recipients, strictly on a need‑to‑know basis:

7.1 Service providers (processors)

Hosting, cloud and infrastructure providers.
Analytics providers (e.g. web analytics services).
Advertising networks and monetisation partners (including Google AdSense).
Email and communication tools.

These providers process data on our behalf in accordance with written agreements and are not permitted to use your data for their own unrelated purposes.

7.2 Professional advisers

Lawyers, accountants, auditors or other professional advisers, where necessary to protect our legitimate interests or comply with legal obligations.

7.3 Authorities and legal bodies

Law enforcement agencies, regulators or courts where we are required to disclose data by law or to protect our rights, property or safety.

We do not sell your personal data.

8. International transfers

Some of our service providers and partners may be located outside the UK or the European Economic Area (EEA). Where personal data are transferred outside these regions, we take appropriate safeguards to ensure that your data remain protected, such as:

transfers to countries with an adequacy decision; or
standard contractual clauses approved by the European Commission/UK authorities; or
other legally recognised safeguards.

You may contact us for more information about the specific safeguards in place.

9. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which they were collected, including:

the duration of our relationship with you;
any retention period required by law;
the time needed to establish, exercise or defend legal claims.

When data are no longer needed, we will securely delete or anonymise them.

10. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised or unlawful processing, accidental loss, destruction or damage. However, no method of transmission over the Internet or electronic storage is completely secure; we cannot guarantee absolute security.

11. Your rights

Depending on where you are located and subject to applicable law, you may have the following rights in relation to your personal data:

Right of access – to obtain confirmation of whether we process your personal data and to receive a copy.
Right to rectification – to request correction of inaccurate or incomplete data.
Right to erasure – to request deletion of your data in certain circumstances.
Right to restriction of processing – to request limitation of how we use your data.
Right to data portability – to receive your data in a structured, commonly used and machine‑readable format and to transmit it to another controller.
Right to object – to object to certain processing, including profiling, particularly where we rely on legitimate interests or carry out direct marketing.
Right to withdraw consent – where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at info@odulp.com. We may need to verify your identity before responding.

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO): https://www.ico.org.uk.

12. Children’s privacy

The Site is not intended for children under 16, and we do not knowingly collect personal data from children under this age. If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to delete such data.

13. Links to other websites

The Site may contain links to third‑party websites. We are not responsible for the privacy practices or content of such websites. We encourage you to review the privacy policies of any third‑party sites you visit.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective date”. We encourage you to review this page periodically to stay informed about how we protect your information.

15. Contact

If you have any questions, concerns or requests regarding this Privacy Policy or our handling of your personal data, you may contact us at: